smp realty developers
Corporate design and branding for a startup in Malta's booming real estate sector.
We built an online presence which would enable SMP to build trust with their prospects.
SMP Realty Developers is a highly specialised development company, handling all stages of the construction process up till the point of sale. SMP have constructed over 220 units across 22 different projects. What sets SMP apart is that, unlike most other local development companies, SMP do not subcontract any of their work. By employing multiple specialised divisions within their business, the company is able to maintain high levels of quality across all projects. We wanted to transmit this message clearly and boldly in SMP’s website, essentially building trust with website visitors and potential customers.
A corporate brand identity to represent SMP's longstanding experience in the construction sector.
We adopted a dark colour scheme throughout all materials produced on behalf of SMP. As the standout colour, we opted for the timeless classic – gold. This classy colour scheme is proven to induce a psychological trust to form between consumer and brand; for consumers associated these colours with experience.