omni-channel

Don’t limit your business to one digital channel. Harness the potential of omni-channel marketing and give your brand a broader online presence. Websites, mobile apps, email marketing, social media and physical store. With omni-channel marketing, multiple online and offline touch-points are seamlessly woven together to offer your customers a more cohesive message and easier access. We’ll help your brand drive more online and in-store traffic and generate higher sales by fully optimising your customers’ shopping experience. 

the benefits

Create a Superior Consumer Experience

Give customers the freedom to walk through your store, browse your website and purchase from your app without missing a beat. As they make their way through the sales-funnel, shoppers want options and an all-inclusive access. Being able to seamlessly switch between platforms offers a superior shopping experience, gaining customer loyalty and generating higher revenues. 

Generate Higher Sales

A high Return on Investment (ROI) is one of the most important marketing metrics. With more accurate KPIs (Key Performance Indicators) and a better customer engagement, omni-channel marketing yields superior results, including better sales. 

Build an Integrated Business

Instead of setting up segregated units with their own respective aims, omni-channel marketing has all of your online and offline touch-points working together towards one single overarching goal. A perfectly synchronised brand strategy will work better for your customers and your brand identity, resulting in more aggressive growth.

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omni-channel

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frequently asked

questions

frequently asked questions

Omni-channel marketing allows businesses to promote their products and services across all channels, platforms and digital devices using a cohesive brand image and tone. Omni-channel marketing ensures that you engage with customers using relevant and on-brand offers. 

Very. Marketers report seeing a 250% higher rate of engagement when using omnichannel channel strategies as opposed to those using single-channel marketing.  

A good omni-channel strategy ensures consistency and seamlessness. This enhances the customer experience by ensuring that customers enjoy the same experience however they access your brand, whether that is the physical store, website, mobile app, social media or other digital channels.

Whilst both use multiple online channels to engage with consumers, multi-channel marketing and omni-channel marketing target a different focal point. Unlike multi-channel marketing, which revolves around the brand’s offerings, omni-channel marketing uses multipe media channels to focus on enhancing the customer experience. 

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built for sales, crafted for the speed of digital