Marketing your brand across multiple platforms will enable you to gather data from a wide variety of sources. Pulling this data together, one can then break it down and analyse it, developing rich insights on the brand’s customer acquisiton and retention.
Using this data, you can adjust your budget spend according to the most cost-effective channels – i.e. those bringing you the best return on investment.
So, as you can see, multi-channel marketing will also help you scale down the long term costs of your marketing, hauling in a greater degree of efficiency through intelligent, data-driven decision making.