Wolt
Client overview
Wolt was founded in 2014 in Helsinki Finland, the app-based company strives to connect local restaurants and merchants to customers who are seeking an easy-to-use delivery app service. Wolt’s platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. Apart from a restaurant delivery app, the company also opened its own grocery stores under the brand name ‘Wolt Market’. Today, Wolt successfully operates in 25 countries and over 300 cities worldwide.
The challenge
Although Wolt’s brand was recognised on an international level by the Maltese Market, Wolt was seeking to connect to its Maltese customers on a local level. In addition, the company was interested in growing its page following through fun and engaging content that is both relatable, shareable and comical. Overall, the brand was looking for a marketing partner who could localise its social media strategy, whilst adhering to Wolt’s central value proposition: “Anytime, Anywhere.”
Tina Koukouna
Marketing Specialist At Wolt
The solution
We developed and executed 3 cutting-edge concepts to realise Wolt’s vision for content localisation.
Wolt delivered anytime, anywhere.
This tagline is used in conjunction with images of historical and easily recognisable landmarks around Malta paired with Wolt’s branded packaging. Featuring Maltese scenarios on the page’s feed brings a local look and feel to the brand. In addition to creating local scenes, the concept included an element of interactive mini-games executed through designed static images aimed at increasing engagement and organic reach. Lastly, to leave a memorable impression on followers, the concept also includes humour. The humour is executed by showcasing imagery of extreme Maltese destinations which some might consider remote to further establish that Wolt has the ability to deliver Anytime, Anywhere.
Destinations, delivered.
The Maltese market is one with a rich mixture of locals and international expats. We developed a message centred around celebrating traditional Maltese and international influences. This was executed by a rotating organic pillar featuring a table spread of multiple food dishes from the same cuisine options that are available on the app. In addition to this message, we recommended further marketing the large variety of cuisines available to choose from on the app which is done through interactive quizzes and animations.
Happiness, delivered .
In an era where satisfaction is paramount, our concept emphasises the fusion of efficiency and genuine care. This concept encourages app users to emerge themselves in joy when they receive timely deliveries. By using an emotional word such as “happiness” it establishes Wolt beyond being a mere delivery service. The concept uses trendy food imagery and bold typography, as a commitment that symbolises the brands values of transforming each delivery into a moment of happiness.
The outcome
20%+ follower growth rate in less than 6 months.
Wolt’s revised social media strategy enabled the brand to attain the much-desired engagement sought through localisation, whilst successfully adhering to the overarching brand positioning strategy that surrounds the “Anytime, Anywhere” message.