Juventus Academy was an instant success following its introduction to Malta in 2021. Much of its success was the result of the already established Juventus brand name – with little awareness pertaining to the full range of benefits and opportunities provided by the academy.
Resultantly, Juventus Academy approached us to serve as a creative partner, providing assets for deployment on the organisation’s social media channels, promoting the academy’s philosophies and driving informational marketing toward the target audience.
We implemented a multi-faceted approach to content creation for the Juventus Academy. Creative development needed to take two key audiences into consideration:
1. Parents of players that are already part of Juventus Academy
2. Content developed in this regard needed to showcase the ongoing activities at the Juventus Academy, whether that is tournament updates, news about the Juventus Academy World Cup, schedule announcements, and more.
3. Parents whose children play football, but do not attend Juventus Academy.
Content here was focused on promoting the brand prestige and superior training methodologies offered by Juventus Academy. From specific philosophies through to PR-activations, our creatives spoke true to all the benefits one would derive as part of the academy.
Juventus Builds People First, Footballers Second
It’s every young footballer’s dream to make it onto the professional scene and become a great player. We tapped into this emotional connection by developing creatives that show academy players stacked side-by-side with Juventus’ elite footballing stars – such as Vlahovic, Cuadrado, and Morata.