Clinica Joia
Client overview
Clinica Joia was established in 2016 by Dr. David Grech. The aesthetic clinic operates with the help of medical experts who specialise in the fields of aesthetics, surgical and medical treatments. Their service experience is described by clients as being very personable, professional, and insightful. The clinic gives clients and practitioners access to state-of-the-art equipment to achieve the best possible results. They aim to leave clients with a warm and down-to-earth service experience.
The challenge
Clinica Joia have led the way in medical aesthetics, implementing the latest technologies whilst consistently remaining ahead of the curve due to the high-level of expertise held by their team of surgeons. Clinica Joia’s high levels of market share were historically driven through word-of-mouth referrals. Yet, the sharp increase in competition over recent years yielded the need to invest in building a brand that was differentiated from competitors, reflecting the clinic’s high standards and providing prospective patients with as much pre-purchase tangibility as possible.
The solution
Our team worked hand-in-hand with HR Plus to develop a strategic roadmap, carried forward through specialised expertise across multiple touch points:
We revamped Clinica Joia's visual identity, creating a refined look and feel
The objective of Clinica Joia’s visual revamp was to shift the clinic away from a contemporary look, and towards a progressive and innovative one, in-line with the brand’s true essence. Purple was selected as the primary brand colour due to its premium tone, which re-enforced the clinic’s core commitment to delivering an unparalleled customer experience.
Clinica Joia's new website was created with ease-of-use at heart
The scope of the new website was to maximise the easy of navigation for users, whilst providing a reliable source of accurate information. The deep level of technicality pertaining to Clinica Joia’s services was packaged into an easy-to-digest format, owing to the implementation of user-interface best practices across mobile, tablet, and desktop.
