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B&M Supplies ltd

Optimising Growth for Malta's leading home finishings showroom

Reshaping B&M's customer acquisition strategy.

Established in 1956, B&M Supplies have grown to become one of the leaders in the Maltese home finishings industry. They pride themselves in quality; being home to some of the world’s leading brands such as Geberit, Grohe, Imola Ceramica to name a few. The challenge we were approached with was that of transitioning B&M’s advertising and marketing strategies to become digitalised. Our mission was to implement digital campaigns across social platforms which:

a) Generated leads & increased sales; and

b) Grew B&M’s brand awareness in the Maltese market

SWOT Analysis - Identifying B&M's strongpoints.

Critical to the implementation of digital campaigns was identifying B&M’s USP (unique selling point). Our analysis of the company identified the following areas as B&M’s strongest areas:

a) The showroom – in late 2018, B&M finalised the completion of an all out renovation of the existing showroom. Cutting-edge design and aesthetic prowess of B&M’s designers ensured that the new showroom was among the finest in Malta.

b) Brands – Over the years, B&M have amassed a product portfolio consisting of world-leading brands in the home finishing sector. Grohe, Geberit, and Imola Ceramica are only a few of the long list of incredible brands which have enabled B&M to build a reputation based on quality. 

c) Reputation – the B&M slogan is “making homes since 1956”; a self-explanatory statement. The company’s reputation is that of a leading showroom in this sector. 

Implementation through quality execution.

Based on the above deductions, we implemented a content strategy built around the aesthetic prominence of B&M’s showroom, as well as high quality imagery of B&M’s products. We witnessed a sharp increase in audience engagement, re-positioning the B&M brand to become equally powerful on digital media as it was in the physical world.

We also exploded B&M’s online leads through the execution of price-discount digital campaigns on some of B&M’s leading brands. Not to mention, we carried out an air conditioner advertising campaign which saw the company break record sales with respect to this product line.

Reaching a younger audience through influencer marketing.

In order to target the 25-40 year old demographic, we chose to partner with Ben Camille – one of Malta’s most prominent social media influencers as well as X Factor host. Ben Camille was used throughout B&M’s media; including video and image based content. 

We also exploded B&M’s online leads through the execution of price-discount digital campaigns on some of B&M’s leading brands. Not to mention, we carried out an air conditioner advertising campaign which saw the company break record sales with respect to this product line.

Deliverables

digital advertising & marketing

social media

google ppc

content 

influencer marketing

videography 

web design

e-commerce

Some numbers after the first few months of working together.

+350,000 Reach

+1,000,000 Impressions

+3,500 NEW PAGES LIKES

150% increase in website traffic

350% increase in messenger leads

+10,000 brand recall

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