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Marketing and Advertising

8 reasons SEO is crucial for every business in Malta

Every day, thousands of people in Malta use Google to search for something they need. Search engine optimisation (SEO) gives you the opportunity to get in front of these people, who are actively searching for your products or services on the internet. This article explores 8 reasons why SEO could be the profit-machine you’ve been looking for all along.

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The Fallacy of the Digital KPI

The Fallacy of the Digital KPI. Digital KPIs can make you or break you As professional marketers, successful advertising campaigns are the pinnacle of our careers. They bear the fruits of our labour, as we watch our clients get the results they dreamed of, enabling us to retain those clients. Right after launch, we closely

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