Discover insights on our latest thinking; bringing you key information to keep you up-to-date in an ever-changing tech-driven economy. 

The Fallacy of the Digital KPI

The Fallacy of the Digital KPI. Digital KPIs can make you or break you As professional marketers, successful advertising campaigns are the pinnacle of our careers. They bear the fruits of our labour, as we watch our clients get the results they dreamed of, enabling us to retain those clients. Right after launch, we closely

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